Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….
Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.
The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).
Here is the trailer…
Video: Rampenfest Trailer – 1:40 min
The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.
This is really a great 360 Viral Campaign with a lot of really funny ideas!
Check out: www.rampenfest.com