Bajaj Irons: “Flatten Everything” Print ads*

Here is a great campaign that I found on adverbox.com. It’s a campaign by Bajaj Irons, one of the subsidaries of Indian Bajaj Corporation.

The print ads are quite self explanatory…;o) Enjoy!

(Source:adverbox.com)

Tata Nano: Launch Marketing Campaign*

With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/

T-Mobile UK: “Dance” Guerilla TV Ad

Here is the latest from T-Mobile UK. The following TV-ad premiered on Friday evening on Channel 4 in the UK

Video: T-Mobile “Dance” TV Ad – 2:41 min

With about 400 dancers T-Mobile “hijacked” the Liverpool main train station at 11 a.m. on Thursday morning and turned in to a big dancehall…really cool!

Video: T-Mobile “Dance – Rehearsal”  - 0:35 min

Video: T-Mobile “Dance” Teaser- 0:49 min

Video: T-Mobile “Dance – Reactions” – 0:45 min

Hats off to the Saatchi creatives that came up with this one! 

Check Out: Life’s for Sharing.com

(Source: Adverbox.com)

Sony Bravia: James Bond – Quantum of Solace TV Ad*

Here is a great “testimonial TV ad” that Sony produced with Daniel Craig as part of the “Quantum of Solace” endorsement activities.

Film: “Sony Bravia – Quantum of Solace” 1:03 min

Check out: www.007.com

US Cellular: Spread the love campaign*

Here is a number of US Cellular ads that I found on Joeytomatoes.com. All of the ads were directed by Garth Davis. The brief was focused on demonstrating the many ways that US Cellular influences the lives of their customers.

Video: Spread the Love- US Cellular 1:03 min

Video: Wind Kiss- US Cellular 0:30 min

Video: Free Falling- US Cellular 0:30 min

Video: Shrug- US Cellular 0:30 min

Video: Drum Roll- US Cellular 0:30 min

I really like the creative approach of these ads, not your typical cellular ad.

(Source: Joeytomatoes.com)