…the Simpsons take a trip to beautiful Paris and meet up with the most influental Fashion Designers & Brands of our time, ranging JP Gaultier Donna Versace Karl Lagerfeld to Victor & Rolf.
This one is truly interactive Online Marketing. Mentos the mint company, have launched a website called mentosintern.com.
The site features a guy called Trevor who really is an intern at Mentos this summer.What makes this site so cool is the fact that you can interact with Trevor via email, phone or live chat.
And given the fact that he is an Intern, he does what ever you ask him to.
Just saw this on MTV last weekend and found this article on Contagious.
MTV has launched “MTV Switch”, MTV’s online “green program”. To kick things of they teamed up with some of the biggest ad agencies in the business (LOWE, Y&R, Cake, 180 Amsterdam and some major music celebrities and created a total of 35 clips for omone, tv and mobile distribution, all of them embracing eco topics.
MTV Switch – “Starve” Y&R
Apart from the OnAir campaign the program is supported online with the www.mtvswitch.org website that features all of the above mentioned clips and VIP Statements.
Among the many competitions on the Fiat500.com tease website (only 17 days until launch of the car), there is one that had people send in their proposals for a Fiat 500 Advertising campaign.
Two projects were choosen from 14 finalists by a professional jury out of over 3300 comms. concepts.
“Some Do Come Back” by Igor Mladinovic the winner of the jury prize and “Tutta da scoprire” by Emanuela Picca was the project most voted for by the online community
The two finalists win 2 new Fiat 50s together with 2 stays in Cannes for the 2007 Advertising Festival – with full registration – not bad!
I specifically like the “Some Do Come Back” concept:
Rational:
Many of the great ones who have changed the world are gone forever.
Some do come back!
Script:
Compare Fiat 500 with the great ones who have changed the world.
They all did a great thing but Fiat 500 is able to come back and change
the world again.
I must say, that this promotion is another good example of a credible and well thought through consumer-generated content promotion on the Fiat500.com site.
Even though not everyone is in favor of the rather “macho” tonality, I still feel that the new AXE “Bom Chick Wah Wah” campaign shows how a brand can run a nicely integrated campaign.
The centerpiece of the campaign uses the humorous effect of the “Bom Chicka Wah Wah”tag which is meant to evoke the fairer sex’s response to the product, which are the eight new bodysprays that Axe is offering.
The campaign, primarily targeted at 18-25 yrs. males consists of several elements.
or one a series of TV commercials which show women in different parts of the world going through their daily routines when they suddenly smell a man wearing the improved Axe body sprays. Once they smell the fragrance, they can’t control themselves and feel compelled to blurt out “Bom Chicka Wah Wah.” Print ads say, “We’ve improved all the fragrances. Now with added ‘Bom Chicka Wah Wah’.”
Axe/Lynx: Dinner Party
Axe/Lynx: Supermarket
Axe/Lynx: Teacher
Axe/Lynx: Dentist
Furthermore theAxeeffect.com, which features music and videos from an all-girl band called “Bom Chicka Wah Wah,” organized for the campaign (a bit like the Pussycat Dolls).
Promotional, POS and on the ground activities include: Sixty-foot-tall, inflatable Axe body spray cans that will be placed for a couple of weeks each in Chicago, Los Angeles and Baltimore over the coming weeks. The cans have, at their bases, transparent walls, and “moonwalk” style inflatable trampolines within. So-called “Axe Angels,” bevies of attractive women, will jump about inside the inflatables as an evocation of the “Bom Chicka Wah Wah” effect. The company will also run sampling and online projects nationwide.
Unilever says “It’s really about how Axe helps guys get the girl. We want it to be funny engaging and humorous”.
…Personally I am not a big fan of the AXE campaigns, but I like the “Bom Chicka Wah Wah” sound logo on this one!
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