Saab: 9-3X – Changing Perspective TV ad*

Saab’s back with a great ad for their new 9-3X crossover station wagon. This ad truly expresses the Saab Brand Spirit!

Video: Saab – 9-3x “Changing Perspectives” – 0:42 min

The song in the video is by Asha Ali.

Also check out the coinciding website. Featuring Saab’s head of design – Simon Padian and Xtreme Skier and member of the Saab Salomon Team Kaj Zackrisson

Finally the print ads ….

 

I like how the advertising expresses the product features of the car, but at the same time also gives you some brand flavor!

Check out: Saab.com & Kaj Zackrisson’s Website

Tata Nano: Launch Marketing Campaign*

With the official Indian market introduction of the Nano mini car, Tata have launched their advertising and online campaign.

As it needs to reach many million customers across India, some of which have not owned a car before, the campaign is centered around being informative and offers a lot of opportunities for consumer feedback. It is focused around the “useability” of the Nano in everyday Indian life, wether it is fitting a big family inside the car without any compromises or safety aspects.

Noteworthy is the fact that Tata intelligently combines other sectors of their business with this launch. On the website you can book a car directly linked to different banking schemes from the biggest Indian banks (incl. Tata owned ones). Furthermore you can purchase or win a Tata Indicom NANO mobile phone (with phone scheme) and buy a Titan (Tata Watch company) NANO watch.

It is going to be interesting to see how this campaign evolves and how Indian consumers will react to it.

Check out:

http://www.tatanano.com

http://www.financialexpress.com/news/unconventional-ad-campaign-planned/438144/

Audi Q5: “Unbox the Box” TV ad*

 

Here is a great ad, from Bartle, Bogle & Hagerty for the introduction of the Audi Q5 in the U.K. .

Video: Audi Q5  - “Unbox the Box” TV Ad 1:10 min

Really cool execution!

Check out: audi.co.uk

Honda UK: “Difficult is worth doing”- Skydive TV ad

Here is the latest of the Honda UK TV ads, that was produced for the Honda Accord.

Video: Difficult is worth doing – Honda UK TV ad – 1:31 min

Building on the theme of “Difficult is worth doing” it follows a group of approx 50 skydivers that form a number of really difficult formations during one single jump.

There is a lot of additional content available in the DIWD2008 User channel on Youtube. Interviews with the Skydivers, small feature clips and a really cool making of…:

Video: Difficult is worth doing – Honda UK Making of - 6:46 min

Check out: DIWD2008 User channel

BMW US: Rampenfest – BMW 1-series Viral campaign*

Now here is what I call a really funny viral campaign (maybe because I live in Germany ;o)….

Some of you might already know this one, but for those who don’t…for the introduction of the BMW 1-series in North America, BMW US have created a fully integrated viral campaign.

The story line is really funny. The little (fake) Bavarian town Oberpfaffelnbachen is building a 454 meter-high ramp that will launch the BMW 135i over the European landscape and across the Atlantic into the US. To have the world participate Jeff Schultz (fake) documentary filmmaker produced a 30 min film (www.rampenfest.com).

Here is the trailer…

Video: Rampenfest Trailer – 1:40 min

The campaign is integrated across a number of channels beginning with the official Rampenfest Film Website, the offical Oberpfaffelbachen town website that feat. the MISS RAMPENFEST Competition, Jeff Schultz’s Facebook site (with approx 800 friends) and his blog.

Also worth seeing are Jeff’s Youtube page and the Friendster page of Franz Brendl the Oberpfaffelbachen town’s council.

The offical Oberpfaffelbachen town website

Jeff Schultz’s Facebook site

Jeff’s Youtube page

Friendster page of Franz Brendl

This is really a great 360 Viral Campaign with a lot of really funny ideas!

Check out: www.rampenfest.com

(Source: www.viralblog.com)