Nike (I think Asia) has launched a campaign to promote their line of Nike Training appareal.
The ads follows famous athletes as they follow their training routines.
Here is the official description from Wieden+Kennedy Tokyo:
“We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes’ brows. The final moments of their victories are revealed as each athlete basks in the glow of victory… not only from the win, but from the long, hard road it took to get there.”
Here is the tv ad:
Nike – “Fast Forward” – 1:01 min
Also check out the website, which features interviews with the different athletes on their individual training plans and steps.