Here is a great tv ad from Lexus. It’s a gigantic pop up book telling a story about the great safety features in the Lexus SUV range.
Lexus RX – Pop up Book TV Ad
(here is a higher res version of the ad)
And if you don’t believe it is for real, here is the Making of…
Lexus RX – Pop up Book – Making of
Also be sure the website…there is a nice gadget as an opener ;o)