NBA: “Amazing” Campaign* « ocean of knowledge*

NBA: “Amazing” Campaign*

23 11 2007

For the start of the 2007/08 season the NBA has created a new “brand campaign” themed “NBA. Where Amazing happens”.

The key elements of the campaign are three TV commercials that feature all of the “Amazing” things that have happened

in former NBA Seasons – a treat for all of you NBA fans out there.

Anticipation

Heart

Immovable

The other key element is the nba.com/amazing website that features all of the fan related online tools such as fantasy, highlights, podcasts, …

31 03 2008: nba: “Amazing” campaign part II* « ocean of knowledge* (21:18:57) :

[...] NBA have extend their “amazing” campaign by a number of new TV ads, featuring individual players and promoting the Eastern and Western [...]

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13 05 2008: NBA Amazing: There can only be one campaign* « ocean of knowledge* (18:22:04) :

[...] an extension to their NBA Amazing campaigns (Season/Playoffs) the NBA have now launched a [...]

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12 12 2008: Astabassa-it (14:30:32) :

The greatest web site on the net

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