HP: Personal Again – “Hands” campaign*

1 10 2007

hp.jpg

Most of you will be familiar with this campaign. Still I wanted to post it for I think it is a really cool creative concept.

For the launch of their newest line up of personal computers Hewlett Packard rolled out a camapign themed “The computer is personal again”. The key creative element of the campaign is showing the hands of different VIP users as they unfold all of the personal things that they do with their PC. Among the testimonials are Serena Williams, Jay-Z, Pharrell, Mark Cuban and Paulo Cohelo.

In 2006 the campaign started with featuring the following testimonials

Pharrell

 

Shaun White

Jay-Z

 

Mark Cuban

Mark Burnett

 

In 2007 each testimonial was supported by is or her own minisite tied to the campaign (click the names)

Vera Wang

 

Paulo Cohelo

Petra Nemcova

 

The latest testimonial is Serena Williams, focusing on the launch of the new HP Slime line PCs.

When HP launched this latest addition to the campaign they also initiated a great out of home stunt at NYC’s time square.

Promotions:

HP also came up with some pretty cool co-promotion stunts such as the sponsorship of the 2007 release of “Shrek , The Third“. In this case Princess Fiona was featured as a testimonial in the campaign.

Another important part of the campaign is showing real life small scale business testimonials. This part of the campaign was launched with a great “2007 Super Bowl” ad featuring the guys from “Orange County Choppers“.

Making of:

Finally here is two interesting making of clips that explain a bit of the magic.

 

Shaun White – Making of

 

 

 

After having seen all of this I hope you agree that this is a truly cool campaign!

 

Visit: hp.com/personalagain

 


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4 responses

21 12 2007
hp: “What do you have to say?” - gwen stefani and jake burton* « ocean of knowledge*

[...] few weeks back I had posted a campaign overview of some of the TV-ads produced for the HP “Personal campaign”.  With the launch of [...]

2 10 2008
L.

Check this out too, very interesting extension from HP of the hands campaign
http://h50263.www5.hp.com/idolhands/index.htm?jumpid=em_r10518_au_en/idolhands/edm1/landing
http://www.hp.nl/idolhands

15 08 2009
“De ti sobre ti”: Cuenta tu historia en video sin mostrar el rostro : Blogografia

[...] anuncios se destacaban por utilizar únicamente gestos con las manos y nunca mostrar el rostro de las personalidades que narraban su testimonio o biografía de manera visual. Entre los testimoniales encontramos a Serena Williams, Jay-Z, Pharrell, Mark Cuban y Paulo [...]

15 08 2009
clavija.com » Blog Archive » “De ti sobre ti”: Cuenta tu historia en video sin mostrar el rostro

[...] anuncios se destacaban por utilizar únicamente gestos con las manos y nunca mostrar el rostro de las personalidades que narraban su testimonio o biografía de manera visual. Entre los testimoniales encontramos a Serena Williams, Jay-Z, Pharrell, Mark Cuban y Paulo [...]

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