Most of you will be familiar with this campaign. Still I wanted to post it for I think it is a really cool creative concept.
For the launch of their newest line up of personal computers Hewlett Packard rolled out a camapign themed “The computer is personal again”. The key creative element of the campaign is showing the hands of different VIP users as they unfold all of the personal things that they do with their PC. Among the testimonials are Serena Williams, Jay-Z, Pharrell, Mark Cuban and Paulo Cohelo.
In 2006 the campaign started with featuring the following testimonials
In 2007 each testimonial was supported by is or her own minisite tied to the campaign (click the names)
The latest testimonial is Serena Williams, focusing on the launch of the new HP Slime line PCs.
When HP launched this latest addition to the campaign they also initiated a great out of home stunt at NYC’s time square.
HP also came up with some pretty cool co-promotion stunts such as the sponsorship of the 2007 release of “Shrek , The Third“. In this case Princess Fiona was featured as a testimonial in the campaign.
Another important part of the campaign is showing real life small scale business testimonials. This part of the campaign was launched with a great “2007 Super Bowl” ad featuring the guys from “Orange County Choppers“.
Finally here is two interesting making of clips that explain a bit of the magic.
Shaun White – Making of
After having seen all of this I hope you agree that this is a truly cool campaign!