As most of will have read there is a lot of tease activity going on for the upcoming Simpson’s Movie release on July 27th, 2007.
From the really cool minisite that features mini games, a Simpsons configurator (Create your own) and naturally movie trailers…
…to the 7/11 Promo in the US where they re-dressed the 7/11 markets to “Apuh’s KWIK-E Mart’s” inside out
)

..and a Donut on the Statue of Liberty.
The best one yet is an editorial piece in the August edition of Harper’s Bazaar.
Together with Linda Evangelista …

…the Simpsons take a trip to beautiful Paris and meet up with the most influental Fashion Designers & Brands of our time, ranging JP Gaultier Donna Versace Karl Lagerfeld to Victor & Rolf.
Here is a few examples from the magazine:
Chanel
Jean-Paul Gaultier
Versace
Viktor & Rolf
and you can find more one:
http://community.livejournal.com/ohnotheydidnt/13886727.html
This is a great tease campaign extension! Hats off!













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