As most of will have read there is a lot of tease activity going on for the upcoming Simpson’s Movie release on July 27th, 2007.
…to the 7/11 Promo in the US where they re-dressed the 7/11 markets to “Apuh’s KWIK-E Mart’s” inside out )
The best one yet is an editorial piece in the August edition of Harper’s Bazaar.
Together with Linda Evangelista …
…the Simpsons take a trip to beautiful Paris and meet up with the most influental Fashion Designers & Brands of our time, ranging JP Gaultier Donna Versace Karl Lagerfeld to Victor & Rolf.
Here is a few examples from the magazine:
Viktor & Rolf
and you can find more one:
This is a great tease campaign extension! Hats off!