SMART, sponsor of todays’s LIVE EARTH concerts already startet promoting their eco-friendly products with a print campaign that won the Bronze Lion at the Cannes Festival this year. The ads promote both the eco-friendlieness as well as the compact size of the SMART cars (hidden behind the trees, cows and stones).
I like the way it connects the eco idea with a general core product benefit.
(Source: www.adpunch.org)
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