Volvo has set up a new online hunt coinciding with the third Pirates of the Caribbean film ‘At World’s End’ which is due to be releasedin the US on May 25th.
Details have yet to be revealed, but the automaker has set up a blog, calling for all to keep their eyes peeled for the upcoming campaign and to create a bit of pre-release buzz. The blog so far contains a short teaser video and a brief introduction written in full-on pirate talk to get visitors fired up for the next hunt.
Volvo’s first clue has already been posted up on Disney’s ‘At World’s End’ homepage with more soon to follow.
Visit: http://thehunt07.spaces.live.com/ & http://disney.go.com/disneypictures/pirates/atworldsend/site
(Source: contagious.com)
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