McDonalds: LeBron vs. Howard – Jordan vs. Bird Remake*

26 03 2011

Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl

In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.

Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min

The classic  MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…

Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min

Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley

Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min





Nike Air: “The Secret Behind the Air”*

12 06 2010

While I am at it…here is another one for today ;o)

Nike just did a great little set of videos for the 30th anniversary of their Nike AIR range of shoes.

With the help of many Nike signature athletes and legends (among others: Maria Sharapova, Paul Rodriguez, Carl Lewis, John McEnroe,  …) Actor David Koechner reveals the secret behind the air in Nike AIR shoes. Really funny!!

Watch the clips and find out ;o)

Video: “Nike – The Secret Behind the Air” – Duration: 2:30

Read the rest of this entry »





Lufthansa A380: Announcement Campaign*

12 06 2010

It’s been some time since I’ve posted on my blog. Over the course of the last weeks I thought it would be nice to get back in to the habit.

In a time that everybody writes about funky web 2.0 campaigns and all of the new channels it is sometimes the “simple” things that are  worth mentioning, e.g. a good print ad combined with a simple web portal and good content.

A good example is the announcement campaign that Lufthansa did for the addition of the Airbus A380 to their fleet in mid May 2010.

The introduction of this new member of the Lufthansa fleet was ochestrated with a number of activities. It included the above print ad, that I personally like a lot, and a multilanguage web portal that gives users a deeper insight on the development, technical details and amenities of the A380.

Web: Lufthansa A380 Web Portal

Read the rest of this entry »





Polaroid: The Poladroid Image Maker*

28 08 2009

madmen_fullbody-pola

Polaroid have announced that they will stop selling Polaroid films by end of this year. Which I personally think is really sad! But….we wouldn’t live in the digital age if there wasn’t an app to help all of us “old school” photo fans.

ScreenHunter_01 Aug. 28 15.31

It’s called the  “The Poladroid Image Maker” .Download it and  simply drag and drop any of your images in the little camera. You can even shake the picture ;o)

Even Justin Timberlake is a fan ;o)

Check out: Poladroid.com

(Source: mtvsticky.com)





Saab: 9-3X – Changing Perspective TV ad*

26 08 2009

Saab’s back with a great ad for their new 9-3X crossover station wagon. This ad truly expresses the Saab Brand Spirit!

Video: Saab – 9-3x “Changing Perspectives” – 0:42 min

The song in the video is by Asha Ali.

Also check out the coinciding website. Featuring Saab’s head of design – Simon Padian and Xtreme Skier and member of the Saab Salomon Team Kaj Zackrisson

ScreenHunter_02 Aug. 26 18.15

Finally the print ads ….

 

I like how the advertising expresses the product features of the car, but at the same time also gives you some brand flavor!

Check out: Saab.com & Kaj Zackrisson‘s Website





PUMA: Usain Bolt “THE BOLT ARMS”*

22 08 2009

berlin-did-ya-see-dat

Usain Bolt is by now definitly the “face” of this years Athletics World Championship in Berlin, Germany. Before and after the runs (100m, 200m) he pleases the crowds with his dance moves, but most people are always waiting for his signature move…”The Bolt Arms”…

Beijing Olympics Athletics Mens 100M

PUMA took this move and built a great little campaign and merchandising piece aorund it. It focuses on the fact that Bolt can’t really spend his day without people asking him to show them the “Bolt Arms” , obviously that causes problems with everyday things…

Beginning of August Puma invited journos for a press conference…the rest is history… check out the films ;o)

89725063AH003_Puma_Press_Co

Video: PUMA – Usain Bolt Press Conference – 2:00 min

Video: PUMA – Usain Bolt BOLT ARMS “Ice Cream” – 1:02 min

Video: PUMA – Usain Bolt BOLT ARMS “In de Club” – 0:57 min

The fans are crazed too ;o)

bolt-arms-con-1

Video: PUMA – Usain Bolt BOLT ARMS “Fans” – 2:10 min

Visit: Pumarunning.com







Headhoods.com: Straight from the Hood*

18 08 2009

hoods

Not really a campaign for something, but a great idea for a fashion line.

Headhoods.com sells hoodies with famous faces or characters on the hood. Great idea!

The pictures alone make a great campaign! 

Go to: Headhoods.com

(Source via: http://twitter.com/Stuart_Melrose)








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